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To celebrate Earth Day, we planted 60,000 coffee plants.

This is the first in a series of Farmlevel Initiatives designed to invest in our coffee supply chain as part of our quality-focused mission to improve the lives of smallholder farmers, preserve heirloom coffee varieties, and address the effects of climate change.

preservation

The Challenge

Coffee producers across the globe are experiencing multifaceted challenges including climate change, the global coffee price crisis, and the push for low quality, industrialized varieties of coffee. These challenges have significant implications on the lives of coffee growers, the environment, and the quality of coffee in your cup.

preservation

Our Response

We decided to get our hands dirty (literally!) and start a nursery in the remote region of Urrao, Colombia to distribute high-quality coffee seedlings to the smallholder farming families that make this region a coffee frontier. The nursery will support the growth of high quality, endemic varieties in the region which will lay the foundation for a stronger, more valuable local supply chain. For specialty coffee producers, a coffee’s cup quality (AKA flavor profile) is essential for their access to differentiated and profitable markets. Just like apples have an array of varieties and tastes (for example Granny Smith vs. Fuji), the variety of coffee has a direct impact on the final taste of the coffee.

To begin, the nursery will generate 60,000 new seedlings of an endemic variety that promises excellent cup quality and substantial yields called Caturra Chiroso. The seedlings will be distributed to 23 producer partners for the establishment of new plots of coffee, and in some cases, as replacements for lower-quality hybrid plots. Access to these new coffee seedlings is an economic jumpstart for these remote producers. While their remote geographic location creates logistical challenges, the extremely high elevation and fertile land shows great promise for world-class coffee and a bright future for smallholder producers in the face of climate change.

investments

The Future

The Farmlevel Nursery Project is just the beginning. With the knowledge gained from this pilot program and its producers, we hope to expand to other locations across the globe as we look toward additional Farmlevel Initiatives. We will be updating you on the nursery’s progress along the way and cannot wait to share the coffee harvested from the Farmlevel Nursery Project with you in a few years! The future is bright.

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image

To celebrate Earth Day, we planted 60,000 coffee plants.

This is the first in a series of Farmlevel Initiatives designed to invest in our coffee supply chain as part of our quality-focused mission to improve the lives of smallholder farmers, preserve heirloom coffee varieties, and address the effects of climate change.

Preservation

The Challenge

Coffee producers across the globe are experiencing multifaceted challenges including climate change, the global coffee price crisis, and the push for low quality, industrialized varieties of coffee. These challenges have significant implications on the lives of coffee growers, the environment, and the quality of coffee in your cup.

image

Our Response




We decided to get our hands dirty (literally!) and start a nursery in the remote region of Urrao, Colombia to distribute high-quality coffee seedlings to the smallholder farming families that make this region a coffee frontier. The nursery will support the growth of high quality, endemic varieties in the region which will lay the foundation for a stronger, more valuable local supply chain. For specialty coffee producers, a coffee’s cup quality (AKA flavor profile) is essential for their access to differentiated and profitable markets. Just like apples have an array of varieties and tastes (for example Granny Smith vs. Fuji), the variety of coffee has a direct impact on the final taste of the coffee.

To begin, the nursery will generate 60,000 new seedlings of an endemic variety that promises excellent cup quality and substantial yields called Caturra Chiroso. The seedlings will be distributed to 23 producer partners for the establishment of new plots of coffee, and in some cases, as replacements for lower-quality hybrid plots. Access to these new coffee seedlings is an economic jumpstart for these remote producers. While their remote geographic location creates logistical challenges, the extremely high elevation and fertile land shows great promise for world-class coffee and a bright future for smallholder producers in the face of climate change.

Investments

The Future

The Farmlevel Nursery Project is just the beginning. With the knowledge gained from this pilot program and its producers, we hope to expand to other locations across the globe as we look toward additional Farmlevel Initiatives. We will be updating you on the nursery’s progress along the way and cannot wait to share the coffee harvested from the Farmlevel Nursery Project with you in a few years! The future is bright.

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