This is a carousel with slides. Use Next and Previous buttons to navigate to different slides.
Holiday Blend Craft Instant Coffee
Seasonal Blend
-
Roast LevelMedium roast6
6
10
Medium roast -
Origins
-
India
-
Ethiopia
-
Rwanda
India Ethiopia & Rwanda -
reviews:
Behind the cup
Holiday is here with this vibrant and cozy cup featuring coffees from Ethiopia, India and Rwanda. Warm notes of nutmeg lead the way, balanced by the bright sweetness of ripe persimmon and the indulgent finish of cherry cordial. Feel the warmth of the holidays in every cup.
The finest coffees in the world hand-roasted, small-batch brewed and preserved for you.
Add one packet of Verve Instant Craft Coffee into your mug along with 10 ounces of hot or cold liquid (water, milk, or milk alternative), give it a stir, and drink up.
Makes 6 cups of coffee.
Farmlevel Story
For this year’s Holiday Blend we’ve blended three washed coffees from Ethiopia, Rwanda, and India.
The Ethiopian component comes from the Biftu Gudina Cooperative, in the Limu region. With almost 300 members, the majority of coffee existing in the mill is G1. This exceptionally clean coffee was grown by the Gomma people, who have long held a reputation of excellent farming. Biftu Gudina translates to “ray of development”, and only accepts cherries from its industry-trained members. The Biftu Gudina Cooperative pays a premium for cherry at two points during the year, which is crucial to keeping farmers with enough operating capital.
Next, we have Isimbi, named after the Kinyarwanda word for the white peak of a volcano, symbolizing purity. Isimbi lives up to its name, offering a clean and pure cup of coffee. Selectively handpicked to ensure only the ripest cherries, washing stations accept only those that meet strict quality standards. This motivates farmers to take extra care during harvest, maximizing the acceptance of cherries. In collaboration with other organizations in Rwanda, the Rwacof mill invests heavily in farmer training and best agricultural practices. Through Rwacof’s Farmer Field School, producer partners receive guidance on optimal farming methods, conservation strategies and the importance of picking only ripe cherries.
The third component comes from a new and exciting relationship with Ratnagiri Estate, located in the Western Ghats of India. The region’s rich biodiversity thrives thanks to the water from the westerly monsoons. Silver oak trees blanket the mountain, providing shade for the mature coffee trees below. Founded by the Patre family in 1927, the estate has been under Ashok Patre’s leadership since 1989. He has since transformed production on the farm and across India, continually refining every aspect of the process. Cherry picking is done over five to six rounds, followed by meticulous sorting before processing. Ashok Patre has invested in a mill, drying houses and a washing station with fermenters, resulting in around 60% of the 100+ acre farm producing specialty-grade coffee.
Verve Coffee Calculator
how much coffee do i need?
Move the slider along the bar based on how much your household drinks per day, and we’ll calculate how much coffee suits your needs. Yup, it’s that simple.