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Holiday Craft Instant Coffee
Holiday Craft Instant Coffee with tasting notes
Holiday Craft Instant Coffee miniature campaign in kitchen




Holiday Blend Craft Instant Coffee

Seasonal Blend

  • Roast Level



    Medium roast
  • Origins
    El Salvador Ethiopia & Kenya


Behind the cup

This season's Holiday Blend highlights the warmth and whimsy the holiday season inspires. Bright citrus and juicy pluot pair with notes of honey wine to make every sip of this wintery cup a magical moment.


The finest coffees in the world hand-roasted, small-batch brewed and preserved for you.

Add one packet of Verve Instant Craft Coffee into your mug along with 10 ounces of hot or cold liquid (water, milk, or milk alternative), give it a stir, and drink up.

Makes 6 cups of coffee.


Holiday Blend is a celebration of coffees from around the world and a story of how we source our coffee. This year, we’ve sourced three different coffees that come together to create a magical experience in your cup. We blended a washed coffee from El Salvador, a natural from Ethiopia, and washed from Kenya. 

We have been purchasing this natural lot from the Guji Highlands region in Ethiopia for a few years. We generally consider farms with elevations above 2000 meters to be impressive given what we know about the agronomics behind coffee cultivation, so with farm elevations reaching 2300 meters and the complex and balanced flavors in our cup, we’ve been very curious to try Guji coffees — making this natural a perfect balance for Holiday Blend. 

In El Salvador, Alejandro Valiente’s family has grown coffee in the Metapán region of northwest El Salvador for four generations. When he took control of the mill in 2010, he started experimenting with processing techniques, determined to showcase the potential of coffees from this region and to make his mark on the rising specialty community. Alejandro assumed a leadership role within his community, helping local producers develop improved processing techniques. 

Kiaguthu AB is grown around the Nyeri region at the base of Mount Kenya. The Kiaguthu Factory is a part of the Othaya Farmers Cooperative Society, one of Kenya’s larger societies, with 19 different factories and more than 14,000 farmer members across the southern Nyeri region. 

Learn more here.