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Genji Challa

Single Origin - Africa

  • Roast Level



    Light roast
  • Origins


Behind the cup

This coffee from the Genji Challa cooperative sparkles with a bright, complex acidity complimented by the vibrant fruitiness of Ethiopian coffees. 


Each coffee is roasted to order. Orders ship in 1-2 business days.


One of our favorite Ethiopian washing stations, Genji Challa represents the harvests of approximately 400 smallholder farmers who deliver freshly picked coffee from as high as 2,200 meters above sea level on surrounding slopes.

Leveraging a Penagos eco-pulper, a Colombian de-mucilage technology capable of washing coffees using only 1 liter of water for every kilogram of coffee, Genji Challa produces remarkably clean and nuanced coffees without taxing Western Ethiopia’s limited resources. After pulping, demucilaging, and soaking, Gera’s Technoserve mills use an additional technique that sets their coffees apart. Before exposing coffee immediately to direct sunlight, coffees are dried on shaded beds and continuously stirred by hand to enable a more gradual temperature change believed to strengthen and intensify flavors.

Brewing Suggestions

All of our coffees can be brewed in various ways, designed for your perfect morning. These recipes are our favorite ways to highlight Genji Challa. Your brewing adventure starts here.

Verve's Coffee Department


  • Coffee 20g
  • Grind Medium
  • Water 300g
  • Ratio 1:15
  • Time 3:10


  • Coffee 16g
  • Grind Fine/Med
  • Water 210g
  • Ratio 1:13
  • Time 1:45

French Press

  • Coffee 25g
  • Grind 375g
  • Water Coarse
  • Ratio 1:15
  • Time 4:15