Bronson French Roast

STORY

Seated on Bronson Street in Santa Cruz’s Seabright neighborhood, coffee arrives at our roastery in the form of a dried green seed found formerly in the center of a tropical cherry. Neither soluble, pliable nor frangible (a material’s ability to be broken or, in this case, “ground”), green coffee has yet a ways to go before becoming a roasted coffee “bean” that we’re able to, upon grinding, dissolve in water. 

At our Bronson St. facility, Verve’s roasting team members tame our fleet of vintage, German-built Probat roasters (which spend most of their days at a mild 400F) to bring to life Verve coffees as we know them. 

While our single-origin offerings are roasted to highlight the unique and seasonal characteristics that make them individually special, our blends, on the other hand, promise balance and consistency year-in, year-out. Our roasting team must adapt to any agriculture variability we find by using temperature and time to uphold this promise. 

Aptly named, our Bronson French Roast is our darkest profile yet, capitalizing on caramelization to achieve a dark sugar sweetness capable of only high-grown specialty coffees.