Sweet stone fruit and vibrant lemongrass characterize the debut offering from Las Flores’ finca La Peña.
Las Flores, Santa Barbara
Catuai, Pacas, Parainema, Bourbon
1,600 - 1,700 Meters
December - May
Plum, Lemongrass, Textured
The commodity coffee industry is threatened by phenomena referred to as the “aging farmer demographics,” wherein next-generation farmers are found turning to other more reliable income sources than the oft-volatile coffee market.
It’s a good thing for us that we don’t purchase commodity coffee.
Fourth-generation coffee farmer Denilson Madrid is the son of our long-time Farmlevel partner Franklin Madrid (best known for Verve favorites, La Fortuna and La Patepluma). Steeped in coffee-growing culture and excellence, it’s no surprise to us that Denilson has big ambitions for his very own 5-hectare plot, La Peña (which is conveniently situated right beside two of our other all-time favorites, El Niño and La Colmena). Here, divided by an iconic pink-flower-lined pathway, Denilson tends to Catuai, Pacas, Bourbon, and Honduras’ newest variety, “Parainema”.
When not tending to La Peña, Denilson can be found further pursuing his agriculture and agronomy studies at Escuela Agrícola Panamericana Zamorano (or, The Zamorano Pan-American Agricultural School) near Tegucigalpa.
We’d like to think it’s thanks to long-standing relationships like Verve’s with the familia Madrid, and paying sustainable prices for specialty coffee that we can, not fear the aging farmer demographics, but celebrate the “next-generation farmer demographic”.
We believe the coffee experience is our responsibility from seed to cup. Coffee is our craft, our ritual, our passion. It drives us and inspires us. With this simple truth and responsibility we are bridging the gap from farmlevel to streetlevel.