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Dads might seem like they don’t really care if you get them something nice on Father’s Day (though we loved it when Andrew Knowlton asked for $293 pajamas—and are sure...



Grab a coffee from Verve Coffee Roasters down the street and browse for hours.


January 3, 1998

Just 33 miles over the mountains on pictureqse Highway 17, Santa Cruz is the quintessential beach town. Stroll the tree-shaded sidewalks downtown stopping at...


Verve Coffee Roasters has just opened two new cafes, one in Santa Cruz and its first international location in Tokyo. The new Santa Cruz café is set on Santa Cruz's Westside, just blocks from the Pacific Ocean and near many great shops, and right next door to Bantam, one of the most celebrated restaurants in the greater Bay Area.


This gorgeous space in Downtown Los Angeles is ground zero for the creative class nearby Historic Core, South Park, and Fashion District. The Santa Cruz-based roaster made a huge impressive with this opening and the legions of coffee fans have responded.


Looks like a bit of an expansion for Verve Coffee around Los Angeles — at least in the food department. The Santa Cruz-based company not only offers consumer-facing cafes while roasting their own beans, they’re going to be selling everything from avocado toast to prosciutto sandwiches for those needing to nosh. The menu, shown below, will debut at the Melrose location first, before expanding to Downtown and West Third Street next month.


It's been over a year since we reported that Santa-Cruz based Verve Coffee Roasters was plotting a location at Market & Church, and some readers may have wondered about the status of the project. Today, we finally received the first official word that Verve is indeed moving forward with its first San Francisco location.


We think the Fresh Prince of Bel Air should have been saying, verve instead of swerve, because this coffee joint is fresher than any place we have visited in a while. The Santa Cruz-based coffee shop now has locations on Melrose Avenue, W. 3rd Street and in Downtown L.A. And we could not be happier. We love its sleek, warehouse-esque interior, with plenty of...


This bright, airy shop, located on Spring Street, has plenty of table space, so you’ll never feel cramped or forced to sit through your neighbor’s script brainstorming sesh. The Santa-Cruz based company has a near-cult like following, and you are guaranteed to stay buzzy and alert as you hide from the UV.


Verve Coffee Roasters has introduced a clean, fresh look to its coffee bags that is eco-friendly and includes a new labeling system, the 9-year-old Santa Cruz-based company announced last week. Moving away from thecoffee roaster’s signature black bags, the new design is focused around simple geometric shapes and provides a concise legend for coffee classification. Bags hold 12 ounces of beans.Learn more at www.vervecoffee.com or visit one of the company’s four locations in Santa Cruz County: Westside, Downtown, Seabright and Pleasure Point.


Verve is expanding fast, with new outlets in Capitola, San Francisco and Tokyo. But Verve’s organic, direct-trade beans are all roasted in this soaring converted vegetable cannery tucked into Santa Cruz’s Seabright neighborhood. Most of the seating is outdoors, with benches and tables crafted to complement the industrial-chic corrugated-metal style of the roasting facility. Order an espresso at the tiny coffee bar, take a seat near the roll-up doors, and watch the roasters in action.


"Saying the Castro is already sufficiently saturated with coffee places is like insisting Donald Trump can't possibly get the nomination, so let's just shrug and say the more the merrier here. Verve Coffee Roasters will move into the former Veo Optical space at 2101 Market (at Church), a high-traffic corner if there ever was one."


Verve Coffee Roasters have opened a new cafe in their hometown of Santa Cruz, California. Located just blocks from the Pacific Ocean, at 1010 Fair Avenue, this is Verve’s fourth in Santa Cruz, following locations on 41st Avenue, Pacific Avenue, and their Seabright Roastery. Our friends & partners at Verve also operate three cafes in Los Angeles, including Downtown LA, Melrose, and on West 3rd in Beverley Grove.


Colby Barr of Verve Coffee Roasters: The Sprudge Interview


Verve Coffee Roasters’ burgeoning empire of cafes just got a bit bigger with the opening of a new concrete and wood outpost in Santa Cruz, California.


“When I’m on the westside with some extra time, I love to come here for coffee and sit on the patio and relax.” - Yves Spinelli


Shinjuku is a city with split personalities. Here you’ll find the world’s busiest train station, Tokyo’s red light district, the administrative center of Tokyo’s government, a thriving business district, and some of Japan’s most iconic shopping centers. Until recently it was a coffee desert, offering little but chain cafes, but now Shinjuku is experiencing a specialty coffee revolution.


Verve Coffee Roasters has just opened two new cafes, one in Santa Cruz and its first international location in Tokyo. The new Santa Cruz café is set on Santa Cruz's Westside, just blocks from the Pacific Ocean and near many great shops, and right next door to Bantam, one of the most celebrated restaurants in the greater Bay Area.


Verve Coffee Roasters has just opened two new cafes, one in Santa Cruz and its first international location in Tokyo. The new Santa Cruz café is set on Santa Cruz's Westside, just blocks from the Pacific Ocean and near many great shops, and right next door to Bantam, one of the most celebrated restaurants in the greater Bay Area.


Verve Coffee Roasters has just opened two new cafes, one in Santa Cruz and its first international location in Tokyo. The new Santa Cruz café is set on Santa Cruz's Westside, just blocks from the Pacific Ocean and near many great shops, and right next door to Bantam, one of the most celebrated restaurants in the greater Bay Area.


Verve Coffee Roasters has just opened two new cafes, one in Santa Cruz and its first international location in Tokyo. The new Santa Cruz café is set on Santa Cruz's Westside, just blocks from the Pacific Ocean and near many great shops, and right next door to Bantam, one of the most celebrated restaurants in the greater Bay Area.


Verve Coffee Roasters has just opened two new cafes, one in Santa Cruz and its first international location in Tokyo. The new Santa Cruz café is set on Santa Cruz's Westside, just blocks from the Pacific Ocean and near many great shops, and right next door to Bantam, one of the most celebrated restaurants in the greater Bay Area.