When backpacking, weight is of the essence. So I decided to leave my aero press and hand grinder at home and give Verve's instant coffee a try. When I tried it in my kitchen, I thought, okay, I taste some things ... juicy, apple ... but also that cardboard-y flavor that seems inherent with instant coffee. But when I made it at my campsite the first morning of our backpacking trip, it seemed like the "off" flavor had miraculously reduced significantly! I'm pretty sure it's a mental thing ... but also, as the coffee cools, I find the flavor improves, as is so often the case. I think this is a noble cup for a backpacking trip or other circumstance in which instant is really your only plausible option. Thanks, Verve!
Love Verve coffee, so instant coffee was the best way to get my fix. So good.
Because it’s Verve, I was expecting the instant coffee to be spectacular, but it was kinda Meh flavor. I’m curious what’s the best way to make it and serve it... since instant coffee is so convenient
Hi Noah! Thank you so much for taking the time to write a review. We're bummed the Instant Streetlevel didn't meet your expectations. A few things that can help make an amazing cup are hitting the 205 degree hot water temperature and adjusting the amount of hot water used. We suggest starting with 10 ounces but you might want to dial back the amount. Less liquid will produce a stronger, more flavorful cup.
It didn't taste like I would expect instant coffee to taste, and I was trying to replace the great product aStarbucks has in its Via line. However since Starbucks are slavers, I was looking for an alternative. This is a great alternative, although it does taste a bit like instant coffee.
Excellent “instant” coffee
The instant craft coffee is true to its “craft” description - really close to a store-brewed cup !
We believe the coffee experience is our responsibility from seed to cup. Coffee is our craft, our ritual, our passion. It drives us and inspires us. With this simple truth and responsibility we are bridging the gap from farmlevel to streetlevel.