When backpacking, weight is of the essence. So I decided to leave my aero press and hand grinder at home and give Verve's instant coffee a try. When I tried it in my kitchen, I thought, okay, I taste some things ... juicy, apple ... but also that cardboard-y flavor that seems inherent with instant coffee. But when I made it at my campsite the first morning of our backpacking trip, it seemed like the "off" flavor had miraculously reduced significantly! I'm pretty sure it's a mental thing ... but also, as the coffee cools, I find the flavor improves, as is so often the case. I think this is a noble cup for a backpacking trip or other circumstance in which instant is really your only plausible option. Thanks, Verve!

Love Verve coffee, so instant coffee was the best way to get my fix. So good.

Because it’s Verve, I was expecting the instant coffee to be spectacular, but it was kinda Meh flavor. I’m curious what’s the best way to make it and serve it... since instant coffee is so convenient

I like your product. I’ve sent a care package to 3 favorite people including an instant pack. Received rave reviews from my favorite folks. Thank you

This is really good instant coffee which seems impossible